Getting Exposure to 800 Million Chinese Users

by Jia Feng in ,


As a large ad-tech company with nearly a half-billion monthly active users, it is critical that we provide the best possible experience to our users.  We are always looking out on how we can provide a more seamless and user friendly experience for MyTapjoy, which allows users to earn rewards in our partners apps. In order to simplify on-boarding consumers into MyTapjoy, we integrated Facebook login in 2012, and we saw quick adoption. In fact, Facebook signup and login is used daily by nearly 25% of our daily active users. It not only saves time, but also prevents the need to remember yet another password. Facebook is simply a trusted platform of choice for many consumes, and it has proved an effective solution for them to connect with MyTapjoy.   

However, we also realize that there are other Social networks that our users prefer. For example in China, QQ is the social platform of choice.  So in late February we added the ability to login/register via QQ.   Of our NEW daily sign-ups, approximately 5% come from China, and of that, nearly 50% are signing up with QQ authentication.

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(Overall CN vs Non-CN daily signups)            (Email signups vs. QQ signups in CN)

When looking at the data, the percentage of daily new signups via QQ is steadily increasing

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While we continue to expand our global footprint, it is clear that tailoring your user experience to the needs of each country and territory can prove hugely valuable when it comes to not only acquiring new users but also keeping them coming back.  In the example above, it is clear that our current and potential users in China prefer to use QQ accounts when signing up and logging in.

In an upcoming post, we will cover some of the nuts and bolts on how we integrated QQ authentication, so stay tuned...

 

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